Is America Shallow When it Comes to Advertising? Essay

Introduction. When a subject reads and add in a magazine, what is it that drives that person to go out and purchase the product the add depicts? What even makes a subject willing to spend more time looking at the add? It is at this point where the art of persuasion does it’s best work. Definitions. The Elaboration Likelihood Model claims that there are two paths to persuasion: the central path and the peripheral path. (lecture 2/20/03) The central path is most widely used when the receiver is motivated to think about the. If the person cares about the issue and has access to the message with minimum distractions, then that person will elaborate on the message. (lecture, 2/20/03). If the message is ambiguous but attitudinally neutral (with respect to the receiver) or if the receiver is unable or not motivated to listen to the message then the receiver will look for an easier way to interpret it. This leads to the peripheral route. Peripheral cues include such strategies as trying to associate the advocated position with things the receiver already thinks positively towards (e.g., beauty, money, sex).(lecture, 2/20/03) If the peripheral cue association is accepted here, then there may be a temporary attitude change and possibly future elaboration. Peripheral Route. The first advertisement that was chosen, from Gentleman’s Quarterly magazine, depicts a very attractive man standing in front of a bottle of cologne. The advertisement is for Polo, a brand notoriously associated with affluence, and prestige. This add illustrates the advertisers wish to catch the eye of the consumer as they are flipping the pages of the magazine using a method other then their product.. The argument in this case is weak. Polo is trying to depict that if a subject uses their new cologne, it is possible for them have a lifestyle like the model pictured. Most cologne adds, have a tab that you can open up on the same page and smell the cologne, that would cause one to elaborate on the add. This one does not, therefore, Polo was trying to get the consumer attention to a fragrance, using a beautiful person. This is clearly an example of persuasion using peripheral cues. The average age of a subject that would likely be persuaded by this add, would b e middle to late twenties, the age in which people are attempting to attain affluence. Central Route. The second advertisement that was chosen, from Sports Illustrated, is an add put out by Mercedes Benz to promote their new line of SUV’s, the M-Class.. It is very clear that Mercedes in this case was trying to promote the security aspect of their SUV’s. When a consumer sees this add, it is apparent that the central route will be used, because there is no greater motivation for thinking, then the safety of family. The ad would definatly cause the consumer to elaborate, and think about how safe the car that one is currently driving in, is. Thus, the add has done it’s job in attracting a consumer. One specific characteristic of the add that makes it persuasive, are the g-d’s in the clouds attempting to disrupt the path of the truck, as it seems to effortlessly keep on going. This clever use of history depicts that nothing can hurt those once inside this vehicle, not even g-d’s. The type of person that would most likely be persuaded by th is add would be a young father (28yrs.-40yrs.)who is in the market for a new car. This add is affective cause it gets a subject thinking, thus using the central route Conclusion. The way that consumers read and respond to advertisements as shown in this paper, is crucial to promoting a product. Whether a company uses the central or peripheral routes, to attract consumer interest, can make a huge different in sales of that product. The advertising industry is a multi-billion dollars business,(GQ, December 2002) in which creative minds develop new ideas in the art of persuasion for the next generations.

Essay on Gen Xers values impact the leadership process at work

Essay on Gen Xers values impact the leadership process at work Essay on Gen Xers values impact the leadership process at work Essay on Gen Xers values impact the leadership process at workGen Xers have the system of values based on the ideals of the respect to human rights, the struggle against corruption, abuse, discrimination, injustice and protection of human dignity and individual freedom. On the other hand, Gen Xers are looking for stability, which they want to achieve by means of the respect of human dignity and human rights and creation of fair conditions for all employees and managers to prevent corruption or discrimination (Madsen Shafritz, 2010). The leadership process at work is apparently vulnerable to the impact of basic values of Gen Xers, who still comprise a large share of the total labor force in the labor market of the US as well as other countries.The respect to human rights and human dignity determines the focus of Gen Xers leadership process on the creation of fair and equal conditions for all that implies the elimination of glass ceilings and other barriers that may arise on the way o f individuals to the leadership (Hesselbein, Goldsmith, Beckhard, 2007). Gen Xers stand for the elimination of prejudiced attitude to the leadership and leaders. Instead, they stand for equal rights and opportunities for individuals to exercise their leadership skills and abilities. For example, the elimination of glass ceiling became possible, to a significant extent, due to Gen Xers, who stand for the right of women to get access to top positions in organizations.Therefore, leaders should also take into consideration the system of values of Gen Xers and develop respective policies that can help them to gain the support o fthier subordinates. In this regard, the development of transparent, democratic policies is the best strategy for the leader heading the team or organization consisting of Gen Xers mainly because such open and transparent environment matches expectations of Gen Xers to respect human rights and create fair conditions for all employees.At the same time, Gen Xers lo ok for stability and the leadership is also a part of their pursuit of stability in their life and work. In fact, the focus of Gen Xers on stability has a dubious effect on the leadership (Brown, 2003). On the one hand, they often tend to stick to their leaders, who have once brought them to success that make their leaders confident in their support. As a result, leaders can always rely on their subordinates as long as they are capable to match their system of values. On the other hand, such a strong inclination to stability among Gen Xers can lead to negative effects in the leadership and the organizational development (Dessler, 2004). Leaders, if they stand in power for a long time, can start losing their motivation and fail to catch up with the rapidly changing business environment but the support of their subordinates helps them to stay at the leading position. In such a situation, organizations may face the problem of the widening gap between the rigidness of the leadership and its inability to confront new challenges and make a breakthrough in the organizational development, on the one hand, and the urgent need of changes and new leadership, on the other, because Gen Xers are more likely to support the leader, whom they are accustomed to and confident in and, who, as they believe, can bring stability to their organization.Thus, leaders should match basic values of Gen Xers to lead them successfully.

What Are College Prep Courses and Classes

What Are College Prep Courses and Classes SAT / ACT Prep Online Guides and Tips College prep is a confusing term because it can refer to three different things! Sometimes, calling something a college prep class is just a way to differentiate it from remedial classes on the one hand, and honors/AP classes on the other. Other times, college prep is a way of describing a bunch of government or private programs that are designed to increase access to college for those who would ordinarily be unlikely to go. And finally, college prep is a short name for high schools that place an overwhelming emphasis on getting their students into college. But don’t worry. Whether you want to read about standard high school classes, learn about programs that will make college easier, or are curious about public and private high schools that really stress college admission, you've come to the right place. #1: College Prep = Standard Core High School Curriculum Since the goal of high school is to prepare students for college, it makes sense that the classes that you take in high school are called "college prep classes." After all, the way you get ready for college is by learning what there is to learn in high school! Actually, those are books - they're for reading, not chinups. So, the first and most common definition of the term "college prep" is the core requirements of a high school education. They differ from school to school, but typically go something like this: 4 years of English 3 years of math 3 years of science 3 years of social studies In states and districts that require a high school exit exam in order to graduate, these are the subjects that this exit exam is based on. For example, Massachusetts doesn’t let students graduate unless they can pass the MCAS exam in English, math, and one science or technology subject. College Prep vs. Honors/AP vs. Remedial Classes Because "college prep" refers to the coreset of high school classes, this term has basically become the way to identify the standard class level. College Prep is the class you will take when you are not being challenged by the honors or AP version of a class, and when you are not placed into the remedial version of the class for catch-up. College Prep Classes and the Big Decision When you start planning your high school curriculum, you'll face a tough decision. Should you stick with the standard (or college prep) classes in order to have a higher GPA, or should you challenge yourself and take the Honors or AP course where you’ll probably do a little worse? The answer is: challenge yourself - within reason. Typically, you should go with the harder level class if you think you can earn a B or higher because generally,most colleges would rather see a B in an Honors or AP course than a set of straight A's in college prep classes. Straight As in all college prep courses looks like you are avoiding the challenge of honors/AP, and colleges don’t like challenge-avoidance in their applicants. Don't get trapped by the lure of easy A's! The idea is to demonstrate that you are challenging yourself, and also that you are mastering the material.Getting a B grade says â€Å"I’m just very slightly reaching past my grasp.† On the other hand, avoiding honors or AP classes where you will most likely geta C or D shows self-knowledge and mature judgment - another thing colleges tend to value. Taking too many honors and AP classes and ending up with mostly C's and D's implies that the standard classes would have been a better fit. So what should you do? Our advice is to try to take 1-2 of honors or AP courses, maybe in subjects you feel most comfortable in, or those where your strengths lie, or those you’re most interested in pursuing further. To check out the different options, check out our guides that break down each core subject progression: The high school math classesyou should take Thehigh school English classesyou should take Thehigh school science classesyou should take Thehigh school history classesyou should take #2: College Prep = Programs to Increase College Access Sometimes the term "college prep" is a way of referring to a set of programs that work to increase college access, especially for students who are least likely to enroll. These programs focus on building academic skills, handle college admissions or financial aid, involve families and mentors, and sometimes incorporate service projects. With the right support, anything is possible. Here are some examples, divided into federal, state, university, and community-based categories. The Federal TRIO Programs These programs are targeted to assist low-income, first-generation, and disabled students. Upward Bound is for students from low-income backgrounds that have inadequate secondary school preparation. Students from traditionally underrepresented groups areexposed to a simulated college experience that is rich in academic and motivational support. Students receive tutoring, counseling and individualized instruction to help get ready for college. Talent Search serves low-income, first-generation students. The program provides a range of counseling services to help students graduate from high school and earn a college degree. The Student Support Services Program (SSS) helps low-income, first-generation and disabled students attain a college degree. Support services provide students with needed help through academic advising, career counseling, mentoring, tutoring, financial aid guidance, and some financial aid. Gaining Early Awareness and Readiness for Undergraduate Programs (GEAR UP). GEAR UP works to increase college awareness and preparation among low-income and minority students from seventh grade through high school graduation, providing them with intensive tutoring, mentoring, college/career planning information, and sometimes also scholarships. State Programs New York, California and New Jersey'sEducational Opportunity Programs serve students who have shown potential for success in college but have not completed typical college preparatory programs in high school due to economic or personal disadvantages. New York also has thePre-Collegiate Preparation Programs which develops collaborative partnerships between colleges, schools, community organizations, parents, students, business, and government so thatstudents in New York State have every opportunity to be successful learners. California Student Opportunity and Access Program (Cal-SOAP) seeks to raise the achievement of low-income and first-generation K-12 students and provide them with the opportunity to attend higher education. Florida’s College Reach-Out Program (CROP) provides educational support to low-income, academically disadvantaged students in sixth through 12th grade by helping students develop and maintain the knowledge, skills and attitude necessary to successfully pursue and complete a college education. University Programs The University of California Early Academic Outreach Program (EAOP) is a pre-collegiate student academic development program that provides academic enrichment, entrance exams preparation, academic advising, and college knowledge. The University of Colorado's Pre-Collegiate Program is an academic enhancement program designed to motivate first-generation and underrepresented students middle and high school students to pursue higher education. Community and Nonprofit Programs Sometimes a little local support is what you need. Advancement Via Individual Determination (AVID) is a program to prepare mid-rank fifth to 12th grade students for college, bringing out the best in students and closing the achievement gap. The "I Have a Dream"Program helps children from low-income areas reach their education and career goals by providing a long-term program of mentoring, tutoring and enrichment with an assured opportunity for higher education. ENLACE increases opportunities for Latinos to enter and complete college. #3: College Prep = Schools Focusing on Successful College Application Finally, "college prep" can refer to a specific type of high school, where lots of focus is placed on the concept of college. These schools can be public, private, boarding, parochial, and charter schools - just as long as what they most emphasize is getting into and graduating from college. College admission - and graduation - makes the world your oyster. Here are some examples of these kinds of schools: At Gateway High School, a charter school in San Francisco, all 9th gradersvisit a college on their first day of school. At Cardinal Ritter College Prep High School in St. Louis, students earn up to 18 hours of college credit before they leave high school. At the Gary Lighthouse Charter Schools, every student researches colleges and develops a list of reach and safety schools and writes a paper outlining their plan for applying to college. In fact, students don’t earn a high school diploma if they aren’t accepted to at least one college. What’s Next? Interested in learning more aboutcollege preparatory programs in your state? The best place to start is searching NACAC'sdirectory of college access programs. Want to see how rigorous a curriculum you should go for? Check out our discussion of what makes course load challenging. Worried your GPA is too low to try for an honors or AP course? See how your numbers stack up in our good GPA/bad GPA roundup. Exploring your less-competitive college options? Learn about your options for the best colleges with low GPA requirements. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: Get eBook: 5 Tips for 160+ Points // Free eBook: 5 Tips to 4+ Points on the ACT //

Approach to Care Assignment Example | Topics and Well Written Essays - 1750 words

Approach to Care - Assignment Example However, with several studies of the disease underway, a number of methods to lessen the psychological and physical effects are available. This paper is a critical approach to breast cancer diagnosis and staging, complications, side effects of treatment and the methods to address the after treatment effects. Breast cancer is a disease that attacks the mammary glands and is common in women with a few cases in men. It is at times found after the appearance of symptoms, but on other instances early breast cancer does not show any of the symptoms (Tests & cancer, 2014). Therefore, there is need for time to time screening tests to ascertain if there is infection. The diagnostic test is carried out to establish the type of breast cancer the client suffers from before different therapies are initiated. For instance, if the patient’s cancer is positive oestrogen receptor, an endocrine therapy is adopted whereas if she has a positive HER2, a trastuzumab approach is warranted. The difference between the two is that, HER2 implies that the cancer cells have a protein facilitating their growth whereas the positive receptor oestrogen (ER-positive) breast cancer means that the cancer growth is facilitated by estrogen hormone (Nice.org.uk, 2014). In the diagnosis process, the doctor may ask the patient questions about symptoms, any other illness, and the duration of pains. The doctor will then carefully examine the breast for any lumps, the texture, and extent in comparison to the skin and may be chest muscles. In addition, any changes in breast nipples ought examination as well as the lymph nodes within the armpit and the collarbones. Such examination is necessary because the presence of firm and enlarged lymph nodes may point to a multiply of breast cancer. If the physical examination results suggest breast cancer presence, the doctor

International Human Resource Management Essay Example | Topics and Well Written Essays - 3000 words - 2

International Human Resource Management - Essay Example The liberalized economy was responsible for creating a competitive environment which required prompt response in order to control and stabilize the sudden turbulence in the economy. It was crucial from both the perspective of organisations as well as the economy on the whole. Human resource management practices play a significant role in enhancing corporate performance (Som, 2008, p.1278). This report seeks to understand the factors which have evolved the role of the human resource departments in organisations in India, with emphasis on the labour laws in organisations. A discussion has also been provided pertaining to the system of education and training, trade unions, the system of collective bargaining and employer organisations. The project also speaks of the present trends and patterns of the human resource management practices in India. It provides a number of data and case studies of different organisations in the nation which highlights the different approaches in HRM. In thi s regard, the project also discusses the various problems and issues that organisations in the nation have been confronting with. Current patterns and trends in the approach to HRM in IndiaThe context of organisational success in India remains deeply rooted in the nation’s history and culture. The value system in society enriched with respect towards elders, the joint-family system, the trend of future savings as well as the British rule in India have impacted the development of the workplaces in India. The large agrarian society embeds the culture of hard work, labour dignity and the concept of sharing of responsibility which accounts for the key components of success of the firms in India. The nation’s democratic governance has enabled the policy makers and financial institutions for setting the foundation for the country’s success (Websu-kat, 2008, p.1). One of the most important points worth mentioning is that there have been huge investments made by the Gov ernment of the nation in the field of education and population control. Great investments coupled with assistance from the developed nations of the world have been the major factors in creating the nation’s value propositions in the international market. Together with its own set of strengths and weaknesses the nation is identified as one of the leading emerging economies in the world. It also has entered into trade relations with a number of nations in the world (Websu-kat, 2008, p.1). Few of the major determinants which make the Indian HRM different from the rest of the world are s follows: The culture in India is rooted deeply in its collective values which provides a tendency of maintaining collaboration in the place of

Black Hawk Down Movie Review Example | Topics and Well Written Essays - 1250 words

Black Hawk Down - Movie Review Example The world has witnessed numerous wars over the decades. No nation or nationality is ever prepared to witness the brutality and the horrors of the wars which annihilated millions of innocent lives. Each war is unique. Every bloody encounter is a reminder of a certain period or situation in human history. The Vietnam war, the Korean War, the two World Wars are all grim events that shaped the boundaries of the world map. Each war occurs at different moments for specific reasons. The significance of these unforgettable events will forever be inscribed on the annals of global chronicles. Reality television is popular. The vital factor which keeps it a crowd drawer is the actual footages being shown on the screen. But even with the reality format, its scenes are still being doubted just the same by many viewers. Real and reel details depict contrasting differences. It is maybe unfortunate but it's the truth. On-screen portrayals of human events are spiced up with interesting scenes to make the whole story favorable to the taste of the patronizing public. When the war movie "Black Hawk Down" has been launched in 2001, analysts project it to be a box-office hit. And it has been a blockbuster. People are often fascinated by war adventures based on actual events. Viewers know that factual twists are inserted into the movie. However, it is interesting to note that only a few brave ones come out and point out its missing parts. Production companies are in business to bring about the thrill and excitement of entertainment. Studio gurus are out to create a good story. Collaboration is an everyday process to transform an actual boring plot into an entertaining one. "The movie Black Hawk Down was a retelling of a true war story that happened back in 1993. The movie in itself was a great telling of war and the casualties of war. The action was realistic and acting this time like most war movies wasn't over done by the actors" (http://movies.msn.com/movies/movie.aspxm=16970&mp=ur&ipp=15). Aside from the longtime critics of the United States, the only country perhaps which is unhappy with the introduction of Black Hawk Down in the movie world is Somalia. But judging from the movie itself, the African nation may have at least a reason to celebrate. The Americans have captured a couple of chief lieutenants under Somali warlord Mohamed Aidid at a price. The death of 18 U.S. soldiers may not be a major loss on the American side but the Somalis can still enjoy that victory considering that about a thousand of its countrymen douse out cold water on an elite U.S. military team to accomplish its mission. Advanced training and sophisticated weaponry cannot do it all for the American soldiers. Instead, an impoverished and ill-armed Somali group outclasses a usually highly-motivated superpower team. "As we have seen more than once in the last ten years, the involvement of the United States in military style missions is not necessarily a guarantee of success. For all their might, bravado, and desire to put the world to rights, too often they underestimate the situation" (http://www.dvd.net.au/review.cgireview_id=1649). ACTUAL SETTING The action-packed movie is worthy of its portrayal about the true accounts of the 1993 Mogadishu encounter. To start with, the actual setting has been captured in Black Hawk Down. A hostile Somali crowd is present. U.S. soldiers are armed and suited well to the situation. Critics

Compensation Strategy In Translation

Compensation Strategy In Translation Seems its a big deal to make up the loss of idiomatic expressions in translating idioms from one language to another one. How can translators come up with this problem? Considering an English novel as the source document and its Persian translations as the target text, we mean to answer this question. Extracting idioms and non-idioms from the first chapter of J. D. Salingers The Catcher in the Rye, is the first step to start. Then we made a comparison of gathered information with their Persian translations by Najafi and Karimi for the next stage. Following compensation strategy by adding target language idioms somewhere in the translated texts by the Persian translators, is an open door to manage the idiomatic loss in their translations. This indicates that, if in any case its not possible to translate a source language idiom as an idiom in target language, the translator can compensate the loss of the idiom by adding a target language idiom to places where there initially was a non-idiom. Key words: English Idiom, Persian Translation, Translation Strategies, Compensation Strategy, Source Text (ST), Target Text (TT), Source Language (SL), Target Language (TL). Introduction: Translation is generally explained as a process in which the translator transfers the meaning of a SL text into TL under the circumstances of preserving the content and accuracy of original text, as far as it is possible. Where there is no equivalent for a SL idiom in the TL, the translator gets throughout compensation strategy to fill this incurred gap. The more skilled the translator is, the better will be the translation. If you are enthusiastic to this issue as we are, this is the paper you can refer to and take your answer. Theoretical Background: Translation Bell (ibid.: 6) argues that a total equivalence between a source language text and its translation is something that can never be fully achieved. According to Bassnett-McGuire (1980: 2), the aim of translation is that the meaning of the target language text is similar to that of the source language text, and that the structures of the SL will be preserved as closely as possible, but not so closely that the TL structures will be seriously distorted. In other words, the source language structure must not be imitated to such an extent that the target language text becomes ungrammatical or sounds otherwise unnatural or clumsy. Idiom: Idioms are the major and natural part of all languages as well as a prominent part of our everyday discourse. Idioms are such a normal part of our language use that we hardly even notice how vastly we use them in our everyday speech and writing. English is a language full of idioms, so, learners of English should be aware of their nature, types, and use. Using many idioms in English language is one of the aspects that makes it somehow difficult to learn for a Persian learner. They can be used in formal style and in slang. Idiom is defined as a group of words which have different meaning when used together from the one they would have if you took the meaning of each word individually (Collins Cobuild dictionary, 1990 edition). Indeed, the meaning of idiom can only be inferred through its meaning and function in context, as shown in the examples below (from Fernando, 1996). bread and butter, as in `It was a simple bread and butter issue (see further below); bless you, which is usually used in the context of cordial expressions; go to hell, which indicates that there is a conflict among interlocutors in an interpersonal contact; In sum, which indicates relations among portions and components of a text. Idioms are a set of phrases have different meaning from its individual parts of the phrases. Sometimes it is hard to recognize the meaning of a phrase just by knowing the meaning of the words including in it e.g. paint the town red is a phrase which has a meaning other than the meaning of its words separately, it means having a good time! Moon (1998, p.4) claims that idiom denotes a general term for many kinds of multià ¢Ã¢â€š ¬Ã‚ word expressions whether semantically opaque or not. Some traditional theories of idiomaticity assumed that idioms are frozen, semantic units that are essentially non-compositional (Hambin Gibbs, 1999, p.26). However, there have been a number of semantic classification systems proposed since 1980 for rating the composition of idioms which basically give differing names to the same concepts (Grant Bauer, 2004). Fernando (as cited in Liu, 2003) developed a scale by which to categorize idiomatic expressions and habitual collocation into 3 categories: pure (nonliteral), semi literal, and literal (p.673). 1. Pure Idioms. Fernando defines pure idiom as a type of conventionalized, nonà ¢Ã¢â€š ¬Ã‚ literal multiword expression (Fernando, 1996, p.36). Pure idioms are always non literal, however they may be either invariable or may have little variation. In addition, idioms are said to be opaque (Fernando, 1996, p.32). For example, Let the cat out of the bag (to reveal a secret or a surprise by accident). 2. Semià ¢Ã¢â€š ¬Ã‚ idioms. Semià ¢Ã¢â€š ¬Ã‚ idioms may have one or more literal constituents and one with nonà ¢Ã¢â€š ¬Ã‚ literal sub sense. Therefore, this type of idioms is considered partially opaque (Fernando, 1996, p.60). For example, middle of nowhere (a very isolated place). 3. Literal idioms. This subà ¢Ã¢â€š ¬Ã‚ group of idioms has limited variance. They are less complicated than two other groups. Moreover, literal idioms are considered to be clear as they can be interpreted on the basis of their components. For example Coming out (to exit; to leave the inside of a place). Translating Idioms: working with English, the translator may easily recognize if an idiom violates `truth conditions, as in `it is raining cats and dogs, `storm in a teacup, jump down someones throat, etc. It may be hard to recognize, if the idiom is not of this nature, and translators may just think of it as an ordinary expression, with the consequence of either losing its tone or losing its meaning. There are two sources which may cause misinterpretation: The first possible source is that there are idioms which can mislead readers/users; they do not sound idiomatic at all, but at a closer look, careful readers would find the hidden idioms. An example given by Salinger in The Catcher in the Rye is `got the axe in the following text: The manager warned me, but I didnt notice, so I got the axe. On the first look, readers may interpret it in terms of a person who took an axe and wanted to do something with it like cut a tree but at a closer look, a careful reader may find out that means to lose the job. The second source of misinterpretation occurs when the words in an idiom have equivalents in the target language (i.e. in Persian) but with totally different meaning. Another good example given by Salinger is the idiom: for the birds. Winter weather is for the birds. At first it may be understood that this sentence means winter weather is good for the birds but it makes no sense because the meaning is really different and it means worthless; undesirable. Strategies used translating idioms Idioms are culture bound and this is another challenge for the translator to transfer the exact meaning and content of SL idiom into TL idiom perfectly. For the sake of solving these difficulties the translator may apply a strategy. Using the appropriate method in this process, the translators can get over the difficulties easily and it is valuable and useful for their works. Mona Baker, in her book In Other Words (1992), defines the following strategies for translating idiomatic expressions: 1) using an idiom with the same meaning and form, 2) using an idiom with the similar meaning but different form, 3) by paraphrase, 4) by omission. (1) Translating an idiom with the same meaning and form: The first translation strategy by Mona Baker is translating TL idiom similar in its form and meaning to the SL idiom. For example: Tooth and nail ((Ø ¨ÃƒËœ Ú† Ãƒâ„¢Ã¢â‚¬  ÃƒÅ¡Ã‚ ¯ Ùˆ Ø ¯Ãƒâ„¢Ã¢â‚¬  ÃƒËœÃ‚ ¯ÃƒËœÃƒâ„¢Ã¢â‚¬   (2) Translating an idiom with the similar meaning but different form: Another strategy suggested by Mona Baker is translating a SL idiom into TL idiom the same meaning but different form. In this case, the translator does not preserve the lexical items and translate as a semantic equivalent. For example: Acid tongue in her head. (Ø ²ÃƒËœÃ‚ ¨ÃƒËœÃƒâ„¢Ã¢â‚¬   Ù† Ãƒâ€ºÃ…’Ø ´ÃƒËœÃ‚ ¯ÃƒËœÃƒËœÃ‚ ±Ãƒâ€ºÃ…’ Ø ¯ÃƒËœÃƒËœÃ‚ ´ÃƒËœÃ‚ ªÃƒâ„¢Ã¢â‚¬  ) (3) Translation by paraphrase: The most common strategy in translation of idioms is paraphrase. Translators often cannot translate a SL idioms as a TL idiom, therefore they use the paraphrase strategy by using a word or a group of words in TL exactly related to the meaning of that idiom in SL which may be a non-idiom. Newmark (1988, p.109) says that while using this strategy not only components of sense will be missing or added, but the emotive or pragmatic impact will be reduced or lost. Still, paraphrase is usually descriptive and explanatory; sometimes it preserves the style of the original idiom as well. For example: On tenterhooks. ((Ù†¦ÃƒËœÃ‚ «Ãƒâ„¢Ã¢â‚¬Å¾ ØÙÅ  Ãƒâ„¢Ã¢â‚¬  ÃƒÅ¡Ã‚ ©Ãƒâ„¢Ã¢â‚¬ ¡ Ø ±Ãƒâ„¢Ã‹â€ Ãƒâ€ºÃ…’ Ø ªÃƒËœÃƒâ„¢Ã‹â€ Ãƒâ„¢Ã¢â‚¬ ¡ Ø ¢ÃƒËœÃ‚ ªÃƒËœÃ‚ ´ Ø ¨ÃƒËœÃƒËœÃ‚ ´Ãƒâ„¢Ã¢â‚¬ ¦ (4) Translation by omission: According to Baker (1992, p.77) omission is allowed only in some cases: first, when there is no close equivalent in the target language; secondly, when it is difficult to paraphrase; finally, an idiom may be omitted for stylistic reasons. This strategy is not used very frequently. In fact, it is not approved by many scholars and some of them do not include it among other translation strategies (Veisbergs, 1989). However, sometimes its impossible to translate a SL idiom into TL, so the translator may use another strategy called compensation. In this strategy the translator omit an idiom and may put another idiom elsewhere in the TL text by preserving the effect of SL idiom. Compensation Strategy: Compensation is a strategy most definitely worth considering, while it can be used as one possible strategy for dealing with idioms and quite an effective one for compensating the loss caused by translating. Therefore, in order to preserve the idiomaticity of the original text and to avoid the mentioned loss, many translators resort to compensation in translating idioms as their final but workable strategy. That is when an idiom is not possible to be translated into TT, a translators last effort is to compensate an idiom by omitting that and putting an idiom in another place, by preserving the usage effect of idiom in the ST. Nida and Taber (1969) mention that, whereas one inevitably loses many idioms in the process of translation one also stands to gain a number of idioms (p. 106). Baker (1992) indicates that in compensation, a translator may leave out a feature such as idiomaticity where it arise in the ST and introduce it somewhere else in the TT (p. 78). In support of this idea, Newmark (1991) suggests that all puns, alliterations, rhyme, slang, metaphor and pregnant words can be compensated in translation. Though he further adds that, compensation is the procedure which in the last resort ensures that translation is possible (pp.143à ¢Ã¢â€š ¬Ã‚ 144). Theoretical framework We agree with Lorenzo, M. et al., in that the first step a translator must take is to clearly define his objective before producing a translation which is as true as possible to the original text. One of the aspects of Hans Vermeers concept of skopos (1989:227) is the establishment of a clearly defined objective or purpose for translation; Any form of translation, including translation itself, may be understood as an action, as the name implies. Any action has an aim, a purpose. The word skopos is a technical word for the aim or purpose of translation. Nidas Dynamic Equivalence In the process of translating idioms, the translator may face many difficulties which is not a simple task to overcome. The major problem is the lack of equivalence in the process of translation. It would be desirable if a translator could find a TL idiom which is the same as that in structure and content of SL idiom. Anyway every language, both source and target, has its own idioms and it may be hard to find the precise source equivalent in the target language. The definition of dynamic equivalence is initially given by Eugene A. Nida in his book Toward a Science of the Translation (Nida, E.A., 1964:161). Nida is an American translator, scholar, teacher, leader, influencer, conceptualizer, innovator, and influential theoretician. Nida argued that there are two different types of equivalence, formal equivalence and dynamic equivalence. Formal equivalence deals with the message, in both form and content whereas dynamic equivalence translation is based on the principle of equivalent effect. The translator is not concerned with the source language message, but rather with the dynamic relationship. Dynamic equivalence connects the target language and culture in order to make messages comprehensible to target language receptors. For instance, if we translate a phrase like two hemorrhages apiece literally into Persian, it will produce a nonsensical meaning for the Persian receptor. Idiomatic expressions may not seem understandable when translated from one language to another. In such cases the equivalence counterpart Ø ®Ãƒâ„¢Ã‹â€ Ãƒâ„¢Ã¢â‚¬  ÃƒËœÃ‚ ±Ãƒâ„¢Ã‹â€ ÃƒËœÃ‚ ´ Ø ¯Ãƒâ„¢Ã‹â€  قؠ¨ÃƒËœÃ‚ ¶Ãƒâ„¢Ã¢â‚¬ ¡ can be used to make it understandable to the receptor. In this view the translator has brought an equivalent which the original author most likely meant. Method: Corpus: The study is based on a contrastive comparison between the two Persian translations of The Catcher in the Rye by Muhammad Najafi and Ahmad Karimi. In this study we tried to achieve which of these translators has followed the compensation strategy in his own translation, and whether they have been successful in this process or not. Gathering the data: Collecting the data, of course, is as important as other stages (like conclusion) and even more important. Because the more accurate the gathered data is so, the more favorable the result will be. Focusing on the process in this study, we long to explain the steps in data collecting, respectively. At the earliest step, we extracted English idioms and non-idioms from the first chapter of the novel, then found their Persian equivalents from two Persian translations by Najafi and Karimi of the same novel. We aimed to know whether English idioms are translated into Persian idioms or not and whether English non-idioms are translated into Persian idioms or not. Then we read the aforementioned translated chapter by two translators several times to clarify if they may be idioms. We looked up English idioms in Idioms Oxford Dictionary, although we had difficulty in recognizing the exact idiom at first. On the other hand, as we are Persian students, it was not hard to find Persian idioms as difficult as English idioms, anyway. But on non-idioms, we considered the most English phrases or sentences which translated as idioms in TL. Maybe you ask why we chose this novel. As you know, of course, this novel is rich in idioms and it makes the work for researcher to access the idealistic results easier. Then we counted the idioms and non-idioms in both original text and its Persian translations by two translators. Table 1. Total Number of Idiomatic and Non-Idiomatic Translations of the Salingers Idioms J.D. Salingers Idioms Total Translation Najafi Karimi 44 Idiomatic 22 18 Non- Idiomatic 22 26 In this table, we calculated the total numbers of English idioms (N=44) which is translated by translators, either idiomatic or non-idiomatic. As you can see, here, Najafi translated more English idioms (N=44) into Persian idioms (N=22) than Karimi. We guess, this table will confirm our claim that Najafi has translated much more skilful than Karimi, because he got use of compensation strategy by adding more Persian idioms than Karimi. Anyway, our purpose is not to compare persons and is just to determine if there is any use of compensation strategy in each of these translations. Table 2. Total Number of Idiomatic and Non-Idiomatic Translations of the Salingers Non-idioms J.D. Salingers Non-Idioms Total Translation Najafi Karimi 42 Idiomatic 42 26 Non-Idiomatic 0 16 This table also illustrated that Najafi translated 42 English non-idioms out of 42 as idiomatic. On the other hand, Karimi translated 26 English non-idioms out of 42 as idiomatic. This table shows how Najafi and Karimi have functioned in translating non-idioms into idioms. By total non-idioms, we mean those which translated as idioms by Najafi and it will be our criteria for counting Karimis idioms and non-idioms. Table 3. Total Number of Different Data Extracted from Both Translations and the Original Text Data J.D. Salinger Najafi Karimi Idiom 44 64 44 Non-idiom 42 22 42 Total 86 86 86 This table confirms that Najafi has translated the novel more idiomatic (N=64) than Karimi (N=44). Classifying the Data: After extracting and counting the total idioms in both original text and its translations, it revealed that translators had applied 3 different translation strategies for idioms. These strategies were: Translating English Idioms into Persian Idioms Translating English Idioms into Persian Non-idioms Translating English Non-idioms into Persian Idioms Analyzing the Data: In this stage, we analyzed the whole collected data and calculated frequency and the percentage proportion of each strategy in the same translations. The results are shown in the tables below; Table 4. Frequency and Percentage of Idioms Translation Strategies Applied by Najafi Strategy Frequency Percentage Translation of idiom with idiom 22 50 Translation of idiom with non-idiom 22 50 Total 44 100 Table 5. Frequency and Percentage of Idioms Translation Strategies Applied by Karimi Strategy Frequency Percentage Translation of idiom with idiom 18 40.90 Translation of idiom with non-idiom 26 59.10 Total 44 100 Table 6. Frequency and Percentage of Non-Idioms Translation Strategies Applied by Najafi Strategy Frequency Percentage Translation of non-idiom with idiom 42 100 Translation of non-idiom with non-idiom 0 0 Total 42 100 Table 7. Frequency and Percentage of Non-Idioms Translation Strategies Applied by Karimi Strategy Frequency Percentage Translation of non-idiom with idiom 26 61.90 Translation of non-idiom with non-idiom 16 38.10 Total 42 100 Table 8. Percentage of each Applied Strategies in both Translations Strategy Najafi Karimi Translation of non-idiom with idiom 100 61.90 Translation of non-idiom with non-idiom 0 38.10 Total 100 100 Results: The results show that both translators, Najafi and Karimi, have applied three strategies in translating idioms: translating English idioms with Persian idioms, translating English idioms with Persian non-idioms, translating English non-idioms with Persian idioms, and translating English non-idioms with Persian non-idioms. One of the translators, Najafi, used more frequently the first and the third (translating English idioms and non-idioms as Persian idioms) strategy in his translation, on the other hand, the latter translator, Karimi, used the second and the last (translating English idioms and non-idioms as Persian non-idioms) strategy more often. Discussion and Conclusion: As mentioned before, its hard to translate a SL idiom into TL idiom regarding the accurateness and the faithfulness of SL into TL. In this stud, out of 44 extracted idioms from J.D. Salingers novel, 22 (50%) of the expressions have not been translated as idioms by Najafi. In the same case, Karimi has translated 18 (40.90%) of the idioms with Persian idioms and the remaining 26(59.10%) idioms have been translated non-idiomatically. This imbalance between the total number of idioms and their non-idiomatic translations causes a loss of idiomaticity in the Persian translated texts. Some of these idiomatic losses have been compensated for elsewhere in the text, since the translators have replaced some English language non-idioms with Persian idioms. By this strategy, Najafi has added 42 idioms and Karimi has added 26 idioms to their translations. We recognized that theres not the exact contrast in numbers of idioms in two languages(SL,TL), but its very common in translation. The translators were somehow successful here in compensating idiom gaps in the TL. Furthermore, they compensated those non-idiom expressions in the original context to function better on their translations. Compensation strategy is considered here as the best to translate idioms, non-idioms and figure of speech as well.